Mazel tov, bro

A speech for the best man

At first I wasn’t sure I’d give a best man speech at my brother’s wedding.

Nobody had mentioned anything to me, and Hermano’s style doesn’t lend itself to the spotlight or ceremony. So I figured they might just not be doing toasts, and I was fine with that – one less thing on the plate as work and school ramped back up for the new year.

But my feelings changed as the big day got closer. I realized this was going to be one of the most memorable days for him, her, and our families, and I wanted to give them all something special to show how much they mean to me. Considering that they live out of state and we don’t talk that much, the best man speech was my best shot.

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Slaying dragons in social media fantasyland

Takeaways from #RaganDisney

Mickey slayin'

The social media industry can be a lot like New Fantasyland at Disney World: there’s a ton of information, flashing lights, advice, experts and characters out there. And like Mickey, we social media managers need to be able to blast through the nightmares and hype, to slay the dragons (e.g. social media pitfalls, haters, crises, stale content) and find our own way to the top of the mountain.

The best route is to set a strategy, jump in the fire and grow from there. After over three years of corporate social media management, I’m always looking for new ideas, fresh perspectives and ways to elevate my craft.

With that goal in mind, I attended the Ragan’s 6th Annual Social Media for PR and Corporate Communications Conference at Walt Disney World to get inspired, network with other social media pros and come up with some new ideas to try out at work.

Here are the key lessons I took away from the conference and I hope they help you slay whatever social media dragons you’re battling.

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How to avoid snoozefest PowerPoint presentations (and Facebook posts)

Digital Hollywood Conference

With three years under my belt in the corporate world, I’ve been spending a ton of time listening to, and creating my own, PowerPoint presentations.

Seriously. Cog-folk love us some PowerPoint.

And as a social media professional, I also spend most of my life on Facebook, either managing my company’s page or trolling reading the latest from my friends and subscription lists.

Given my intense exposure to both of these modern marvels of communication, I’ve developed a nose for the good and the bad, and can sniff out both pretty quickly.

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