Top takeaways from Social Media Marketing World
Attending a conference is a lot like managing a business’s social media initiative:
You need to have a content strategy by planning which sessions to attend, engage your audience by chatting with other attendees, and gather feedback by asking the speakers specific questions that will add value to the conversation.
On the plane to San Diego, I highlighted the top three sessions from each time slot to help me manage my time efficiently and give me quick-reference safety valves should I need to switch day-of. I also talked with as many other attendees as possible, and joined in the the #SMMW14 Twitter conversations to share my notes and get an idea of what was going on in the sessions I didn’t attend.
Most importantly, I outlined in advance the main topics to investigate at the conference: corporate blog strategies, social media customer service training examples, trends in the creep factor and the declining News Feed reach for Facebook pages.