Four warning signs of an emotional commenter
We social media managers throw around the word “engagement” a ton.
So much in fact, that these days it’s lost much of its luster.
Despite its increasing ambiguity, and buzz-ness, I still think it’s the key value for any social media initiative. However, not all engagement is positive.
Negative comments, criticism and crazy people are inevitable. And how you respond to them says a lot about your social media strategy.
We often need to be reminded (or remind others) that you can’t stop the crazy – you can only hope to contain it.
So I jotted down some of the factors that help me spot crazy in social media discussions, and added some ideas to keep all this glorious engagement on the right track.