Last week at work, I showed some nonprofit organizations a few best practices and tips for social media.
Most of the discussion focused on how an organization would best operate Twitter or a Facebook page, but some of the takeaways can be applied to personal use as well.
For this blog post, instead of hammering out a long-winded explanation of the social media tips that were imparted at the workshop, I responded in haiku to some of the most frequently asked questions from the workshop and other recent, related conversations.
Granted, I could say a lot more than 17 syllables in responding to these questions, but my goal with the haiku format is to cut the fat and give you a quick, easy and cadenced look at the most important tips. Here they are:
What advice would you give an organization starting out on social media?
Establish a goal.
Plan out your content. Provide
fresh, fun, value.
How do you go about growing an audience?
Content drives convo.
Convo raises exposure.
Exposure grows fans.
When is the best time to post content?
Depends on fan-base,
but whenever newsworthy.
For me: lunch, weekend.
How do you protect against Facebook spam?
Don’t click on weird links.
Resist sense of urgency.
Don’t sign-in again.
Do you recommend automatic posts or linking social media accounts (e.g.Facebook posts feed Twitter account)?
Not if you’re not pressed
for time. Auto-anything
is anti-social.
How do you not get burned out on social media?
Sign out of Facebook.
Check Twitter regularly,
but not round the clock.
Why don’t I see all of my friends’ status updates?
EdgeRank cut it out.
News Feed don’t show all friends’ posts.
Sorry. Deal with it.
How do you measure value of social media efforts?
Qualitatively.
Track what you can: follows; tone.
Numbers aren’t errthang.
Would you respond differently to any of these questions? What issues did I leave out? Comments in haiku get bonus points.