Book Review: Walkable City

Walkable City

In the past decade I’ve studied in the Spanish beach town of Alicante; backpacked through Dublin, Aberdeen, London, Amsterdam and Prague; crashed on a couch for two months in Boulder; taught English in Koga, Japan – on the outskirts of Tokyo; freelanced in Santiago, Chile; and visited friends and family in San Diego, New York and San Francisco.

What’s the common denominator?

The void I feel every time I come back to Phoenix.

That sounds harsh, but don’t take it personally.

The Valley is my home and has many assets – my family and friends are here, I have a great job, the weather is nice, cost of living is pretty manageable, Spring Training and convenient outdoor recreation – but Phoenix still pales in comparison to the excitement I find in many of those other cities.

Often, I struggled to grasp why I felt such a void in Phoenix. I even felt guilty for always getting the travel bug, and not being able to find the excitement, culture and lifestyle I had enjoyed elsewhere.

Why should things be so different back home? Am I being lazy? Maybe the familiar setting is making too comfortable?

I worried that I was being unfair or jaded toward my hometown.

But then, I heard city planner Jeff Speck interviewed on NPR’s Fresh Air, talking about his book “Walkable City” and, specifically, the four factors that make a city walkable: to be favored, a walk must be useful, safe, comfortable and interesting.

  • Useful: Most aspects of daily life are located nearby and organized in a way that walking serves them well.
  • Safe: Streets are designed so pedestrians are protected from being hit by automobiles.
    • (“pedestrian vs automobile” is a recurring and important theme; if you want to be dramatic, we can call it “man vs machine”)
  • Comfortable: Buildings and landscapes shape urban streets into well-defined, cozy outdoor living rooms, rather than wide-open spaces.
  • Interesting: Sidewalks are lined by unique buildings with friendly faces. Signs of humanity abound.

I bought the book and tore through it – taking notes, nodding my head and exclaiming “A ha!” (silently, to myself) at many points along the way.

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Slaying dragons in social media fantasyland

Takeaways from #RaganDisney

Mickey slayin'

The social media industry can be a lot like New Fantasyland at Disney World: there’s a ton of information, flashing lights, advice, experts and characters out there. And like Mickey, we social media managers need to be able to blast through the nightmares and hype, to slay the dragons (e.g. social media pitfalls, haters, crises, stale content) and find our own way to the top of the mountain.

The best route is to set a strategy, jump in the fire and grow from there. After over three years of corporate social media management, I’m always looking for new ideas, fresh perspectives and ways to elevate my craft.

With that goal in mind, I attended the Ragan’s 6th Annual Social Media for PR and Corporate Communications Conference at Walt Disney World to get inspired, network with other social media pros and come up with some new ideas to try out at work.

Here are the key lessons I took away from the conference and I hope they help you slay whatever social media dragons you’re battling.

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Five pillars of a quality meeting (and Twitter chat)

Meeting in the Office

Working as the social media guy for a pretty big company, I spend a good chunk of my day on Twitter, responding to customers, promoting programs, spreading the good corporate word; and also personally for professional development, networking and information gathering (among others).

I see lots of good stuff in my feeds, and some tweets that aren’t so good.

Since meetings (and PowerPoints) are often staples of the business process, I also see a fair share of conference rooms, appointment notifications and recurring gatherings.

And just like tweets, some meetings are useful, and some meetings are – well, you get the idea.

This week I participated in the #pr20chat – a weekly Twitter discussion about PR and social media organized by Justin Goldsborough and Heather Whaling – and found a lot of value from the professional discussion, social media analysis and varied perspectives.

In jotting down my notes from the Twitter chat, the similarities crystallized between a quality Twitter chat and an effective meeting.

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Tri for Les: “Triathlon swimming made easy”

SWIM-1

Basketball was my thing growing up and despite being short, slow and unable to jump very high (slapping the backboard on lay-ups was pretty much my vertical peak) I learned a lot from my hooping days.

One of the phrases that stuck with me over the years is, “Work smarter, not harder.” My coach used to say it all the time and even though it sounds so simple, it’s much easier said than done.

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