The filters and effects drew me in. The user interface and design wowed me. But the community and the creativity keep me coming back every day.
I check Facebook and Twitter for the news, but I go to Instagram for fun.
My feed seems cleaner and more interesting, with much less of the stuff that I routinely tune out (like ads, promos and app activity). Granted I am following less people on Instagram, but most of them seem to put some thought and care into their photos (although food and cat pics are inevitable on any platform, not that there’s anything wrong with that).
I also enjoy Instagram’s weekend hashtag projects. A few weeks ago, I had fun posting entries to the motel-themed project, and found myself thinking very highly of Instagram and felt appreciative for the creative outlet.